Trojan Battery Company profile


Founded in 1925 by George Godber and Carl Speer, Trojan Battery Company is the world’s leading manufacturer of deep-cycle batteries. From deep-cycle flooded batteries to deep-cycle AGM and gel batteries, Trojan has shaped the world of deep-cycle battery technology with more than 85 years of battery manufacturing experience.

With the invention of the golf car battery for the Autoette vehicle in 1952, Trojan pioneered the development of deep-cycle battery technology for the golf industry; successfully introducing mobilization to the game of golf. For Trojan, this began a legacy of leadership and innovation that prevails today in the global, deep-cycle markets spanning applications for golf and utility vehicles, renewable energy, transportation, floor machines, aerial work platforms, marine and recreational vehicles

Now in its third generation of family leadership and in a partnership with Charlesbank Capital, Trojan, under President and CEO Jeff Elder, is dedicated to designing and building premium maroon, Trojan-branded deep-cycle batteries for various applications, including golf and utility vehicles, floor machines, aerial work platforms, transportation, marine vessels, recreational vehicles, neighborhood electric vehicles and renewable energy systems. All of Trojan’s products are backed by outstanding technical support and customer service. With a worldwide network of Trojan Master Distributors, plus numerous dealers and a growing retail presence, Trojan products are truly powering the planet. The Trojan Battery team is proud of the company’s heritage and the premium batteries that we offer; hence the motto: Clean energy for life.™



SINCE 1925


Trojan Battery Company has been the world’s leading manufacturer of deep-cycle batteries. After serving on a submarine in World War I, George Godber started the company in the Los Angeles area with his founding partner and brother-in-law, Carl Speer. Trojan initially began manufacturing automotive batteries and later moved into building batteries for commercial trucks. In the 1940s, Dick and Ray Godber joined the company, ushering in the second generation of family leadership. Sensing that deep-cycle technology was the wave of the future, the company began focusing on this area.



Trojan pioneered the first deep-cycle golf car battery. Trojan teamed up with Autoette to design a vehicle for a physically-challenged golfer, enabling him to travel more easily around the golf course. This began a legacy of leadership in the electric golf car industry that prevails today. Trojan maroon batteries now power golf cars on over 98% of the US’s top golf courses.


The company expanded its line of deep-cycle batteries and moved to Santa Fe Springs in Southern California. Growth continued into the 1970s with the addition of batteries for floor machine, marine, construction and various industrial applications.


They saw continued growth as the company moved into its current location and acquired its first east coast facility near Atlanta, Georgia. In 1992, Trojan established a state-of-the-art Technology Center, dedicated to advanced product design and development. To this day, Trojan prides itself on operating the industry’s leading design and test facility for deep-cycle batteries.


Trojan introduces T2 Technology™ for its flooded deep-cycle batteries, featuring a series of improvements that deliver greater maximum sustained performance, long life and increased total energy.


Independent third-party testing of Trojan’s T-875 flooded batteries ranked Trojan batteries the highest in sustained capacity and in total ampere hour performance.

Launches Industrial line of deep-cycle flooded batteries for renewable energy applications.

Expands deep-cycle AGM line with the addition of U1-AGM and 22-AGM products.


Trojan selected as one of the companies most admired by Golf Course Industry readers, as well as a company they can trust to provide reliable products and support.


Trojan launches Traveler™ 8V, the longest-life and Ranger 160™, longest range, deep-cycle 8V batteries

2012 “Application Solar Project of the Year” award for solar-powered rural street lighting project in Dubai, U.A.E.

Trojan Battery Receives Frost & Sullivan 2013 “Innovative Enterprise” Award

Trojan Battery receives Genie’s “Outstanding Performance” award for 2012

Charlesbank Capital Partners makes investment in Trojan Battery Company